Thor Parts Canada Canadian Arenacross Championship agrees to marketing agreement with MuchMusic

--press release--

Future West Promotions, Thor Parts Canada and Chambers Racing/SDG are pleased to announce a media partnership with CHUM Television and its subsidiaries MuchMusic, Razor and MuchLoud television stations to promote the upcoming Thor Parts Canada Canadian Arenacross championships. The promotional packages includes live on air give-aways for 2 SDG Speed mini adult minibikes on MuchMusic's popular Much On Demand program. In addition to the SDG Speed mini give-aways, Thor Motocross distributed by Parts Canada will also offer two Thor Motocross prize packages with a value of $150 each. In addition Future West will run advertisements for the National series on MuchMusic with promotional opportunities on CityTV stations across the country.

"In keeping with our innovative approach to promote the sport of Arenacross in Canada and around the world we contacted MuchMusic to promote the sport to potential new race fans, we feel MuchMusic is an excellent avenue to promote our sport to a captive younger audience." says Jamie Hellam of Future West.

You can tune in to win a Thor Motocross prize pack on Wednesday  September 28th 5pm - 6pm Eastern with a repeat at 10pm - 11pm Eastern. To win the SDG Mini Bike tune in on  September 30th 8pm - 9pm repeated at 12:30am - 1:30am Eastern.     

MuchMusic is an integral part of today's pop culture landscape, 'The Nation's Music Station' has been delivering fans an unparalleled music television experience since August 31, 1984. Canada's first 24-hour musicvideo service is available to over 7 million homes across Canada, and LIVE to air approximately 8 hours daily from our renowned streetfront headquarters in downtown Toronto - with videoflow showcasing exclusive LIVE performance and interviews from today's hottest musical artists and celebrity guests. In addition, our specialty programming focuses on the latest music-related news and information, complemented by a diverse playlist that embraces established and emerging artists from Canada and around the world. Along with marquee in-house events such as The MuchMusic Video Awards, our videographers and producers travel the world to bring viewers the non-stop excitement of MuchExclusive features and LIVE reports, and our critically acclaimed signature series including Intimate & Interactive, Live @Much and The NewMusic are distributed to 120 countries internationally.

More on Much? Visit us at www.muchmusic.com

Thor Products are worn and endorsed by some of the greatest riders of all time: Chad Reed, Jeremy McGrath, Travis Pastrana, Tim Ferry, Ivan Tedesco, Nate Adams, Sebastien Tortelli, Micheal Byrne, Grant Langston and many more. In fact, Thor products have finished at the front at more Supercross races in the last three years than any other brand, and have been honored with countless "Reader's Choice" awards from the press. Ask your local motorcycle dealer for more info on Parts Canada Thor motocross products www.thormx.com

SDG is the leading brand in the Mini Motorcycle Industry with approximately 75% market share in the U.S. (as reported in Motorcycle Industry Magazine - June 2005). Chambers Racing Ltd's motorcycle and parts distribution center is located in Vernon, BC. For more info on SDG's complete line of products visit www.sdgusa.com

Tickets are now on sale for Toronto's Ricoh Coliseum event through www.ticketmaster.ca or by phone 416 872-5000. Tickets for the MTS Centre event will be available shortly on www.ticketmaster.ca or by phone at 204 780-3388.

For more information on the Thor Parts Canada CMRC Canadian Arenacross Championships please log on to www.arenacross.ca and please show some support by visiting our sponsor's pages while you're there.

FUTURE WEST - RACING INTO THE FUTURE!