By Coach Seiji

When professional athletes make a mockery of their sport by acting against authority, everyone is quick to point fingers and offer how to "fix" the guy. Recently in motocross we have seen some poor behavior that has resulted in disciplinary action by the AMA.  This behavior is nothing new; there will always be "bad boys" in any sport.  But only the privileged few get to play by different rules and still keep their livelihoods in tact.  If you are not one of the fastest guys in the world most sponsors will drop you like you were Jason Lawrence's protégé at the first sign of trouble. As an aspiring young racer, you need to do more than just train hard and ride fast.  You must project an image and possess that intangible skill of being likeable to be worthy of those elusive sponsorship dollars.  In this article, Coach Seiji talks about what it takes to project the type of image that will keep you in good graces with your sponsors and turn you into a fan favorite!  Go to www.racerxvt.com to read the complete article.