As part of a broader North American expansion plan, Cagiva USA has appointed Reddendale Sales & Marketing Inc. to manage the development of MV Agusta and Husqvarna sales in Canada. Lead by President, Mike Breault, Reddendale Sales & Marketing Inc. will work in close collaboration with Cagiva USA and MV Agusta Motorcycles S.p.A ( Varese, Italy), managing Canadian dealer development, sales, and marketing functions for these prestigious brands.

“MV Agusta and Husqvarna reside at the pinnacle of motorcycling. Each has a storied history of World Championships and delivering race developed technology to production motorcycles,” says Breault, “MV Agusta is a rare gem. No other brand of motorcycles evokes so much passion, beauty, and performance. They really are contemporary motorcycle art. Husqvarna is an outstanding blend of modern technology, performance, and hand craftsmanship. With a broad line of enduro, motocross, and super-moto models, Husqvarna will certainly provide Canadians with a variety of performance options in 2006. The opportunity to work with these brands and deliver them to the Canadian market is truly a privilege.” 

Finding a strategic partner to lead the Canadian expansion was paramount for Cagiva USA Director, Larry Ferracci. “Clearly, we’ve recognized the potential of the Canadian market for some time now, along with its uniqueness. Success in Canada requires intimate knowledge of the motorcycle market and a dedicated effort to develop the MV Agusta and Husqvarna brands” Ferracci continues, “We have anxiously awaited the right opportunity to come to Canada, and with the stability associated with Proton’s ownership of MV Agusta Motorcycles S.p.A and the expertise provided by our partner Reddendale Sales & Marketing, now is the time to make our efforts to introduce MV Agusta and expand the Husqvarna business in Canada”.  

Established in 1997, Cagiva USA is a subsidiary of MV Agusta Motorcycles S.p.A and the exclusive North American distributor of MV Agusta, Husqvarna, and Cagiva motorcycles, parts, and accessories.    

For more information:

Contact Mike Breault