SEPTEMBER 1, 2005
--press release--
BLUFFDALE, Utah - As OGIO's motocross team manager, Andy Bell has united some of the nations' top freestyle and motocross riders to create Team OGIO. Effective today, the 2001 Canadian Freestyle Motocross Champ will take the helm as OGIO's Vice President of Promotions.
In his new position, Bell will continue partnering with industry leaders to help support the athletes and the sports that OGIO so passionately promotes. In addition, he will expand the company's fervor into categories that long for OGIO's gear bag technologies and will continue building its formidable team of professional motocross, freestyle, snowboarding, skateboarding, and BMX athletes.
"Andy has proven that OGIO courses through his DNA," explains company president David Wunderli. "He's one of the greatest brand champions any company could want, and we are confident that he will own this position with the same passion he's demonstrated both as a rider and a team manager."
Jon Jones, who served as the company's vice president/special operations and who helped lay the foundation for OGIO's marketing strategies within the action sports industry, will work with OGIO on a consulting basis. Jones recently founded i-15, a Utah- based marketing/communications consultancy.
Aaron Favero, OGIO's marketing manager, will continue guiding the company's marketing, merchandising and branding communications.
ABOUT OGIO
OGIO International, Inc. is an award-winning global leader in gear bag design and is recognized for its athlete-specific inspired products. The privately held Utah Company, founded in 1987, distributes products worldwide under the OGIO brand and operates an original equipment manufacturer division to produce gear bags for other internationally known brands. In 2004, OGIO's design team received the Business Week IDEA Award for design excellence. The brand's collection includes an extensive line of athlete- designed golf bags; back packs; snow, skate and surf packs; school packs; motocross bags; messenger bags; and other active gear. For more information, visit www.ogio.com.